Articles by Vivian Hendriksz
Report: Retail innovation for a competitive advantage
loading... - Retail
Today, consumers are used to making online purchases with a single click, whether it be via a social media channel, an app, or a store platform. They expect to receive online deliveries in 30 minutes or less and shop in virtual stores in the metaverse. Rather than physically trying on clothes, they use augmented reality smart mirrors from the...
Ugg partners with Alok for ‘URseen’ Collection for Pride 2024
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California-based lifestyle brand Ugg has partnered with internationally acclaimed comedian and author Alok (they/them) to develop the brand's Pride collection for 2024, URseen. Described as an "expressive offering with and for LGBTQ+ community," the all-gender collection includes the URSeen Platform clog and the URSeen dress. Both pieces are...
Crocs tops the charts as the world's most popular fashion brand
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The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...
DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox
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DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...
Report shines light on next-gen fur, posing the question 'What makes Fur, Fur?'
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One of the earliest animal-based materials used by humans to make garments, fur has long been the source of debate within the fashion industry. Praised for its exceptional warmth, durability, and softness, the reality behind fur farming and the ethics surrounding its production have been under scrutiny for decades. As animal-rights organizations...
Fossil launches new online curated gift shop
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Watch and accessories brand Fossil has launched a new gift shop experience online. Featuring specialized curated collections, designed to help customers find the perfect present, the gift shop includes gifting suggestions for everything from weddings to graduation, Mother’s Day and birthdays. Divided into curated collections such as Gifts For...
Foot Locker debuts new retail concept at Willowbrook Mall, New Jersey
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Foot Locker, Inc., launched a new global retail concept at Willowbrook Mall in Wayne, New Jersey, today as part of its broader growth strategy outlined in its March 2023 Lace Up Plan. Designed to offer customers an elevated shopping experience, the new concept, dubbed the “store of the future,” features a bold storefront and a distinctive...
Perry Ellis International expands partnership with CleanHub against plastic waste
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Perry Ellis International, Inc (PEI), the parent company of Original Penguin and Perry Ellis, has expanded its partnership with CleanHub to include the Perry Ellis brand in its effort to intercept plastic waste before it contaminates oceans and waterways. The expansion of its partnerships sees PEI allocating a portion of its sales towards...
Vestiaire Collective introduces cost-per-wear metric as part of its 2024 Circularity Report
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French resale luxury fashion platform Vestiaire Collective has launched a new metric to highlight the impact of overconsumption and fast fashion within the fashion industry. Designed to help consumers develop a deeper understanding of the value of fashion, the cost-per-wear metric underlines the true cost of an item by breaking it down into cost...
Puma introduces biodegradable experimental Re:Suede 2.0 for sale
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Sportswear company Puma is set to bring a commercial version of its experimental biodegradable Re:Suede sneaker to market. The announcement comes after Puma was able to successfully turn Re:Suede into compost under specific industrial conditions during a two-year pilot project. As part of the experiment, which ended in late 2023, Puma produced...