Articles by Jayne Mountford
Street Style Trends: Luxury handbags get a novelty makeover
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There are signs in both Europe and The U.S. that there is a weakening demand for full-priced luxury handbags. However, most high-end brands rely heavily on this sector to build name recognition and revenue. Some businesses are doubling down and are willing to keep pushing prices higher to compensate for short falls. As recently reported by...
Ralph Lauren Fall/Holiday 24 Runway Show: Celebrities fill the front row
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Ralph Lauren is having a moment. More than fifty years since he started his fashion design company, #Ralphcore is trending on social media. Publications as diverse as the New York Post and Town & Country have reported on the phenomenon, an offshoot of the preppie ‘coastal grandma’ look whereby hip downtown New Yorkers are donning all manner of...
The FW24 ‘Eclectic Grandpa’ Aesthetic
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Pinterest named ‘eclectic grandpa’ as one of its 2024 trend predictions earlier this year. It’s a vintage look that incorporates knitwear, tweed and corduroy in mostly oversized, comfy, layered silhouettes. Although consumers wished to move on from their Pandemic era sweatpants and tee shirts, they were reluctant to eschew the element of comfort...
Coastal Grandmother 2024/25 Update: The enduring Tiktok trend
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While the term ‘Coastal Grandmother’ was first introduced by TikTok influencer Lex Nicoleta back in 2022, the aesthetic is still relevant for consumers in 2024 and beyond. Nicoleta referenced characters such as Erica Barry, (Diane Keaton), in Nancy Meyer’s movie ‘Something’s Gotta Give’ as inspiration for the look. She pictured a series of...
FW24 Season: Models who walked the most runways
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Several sought-after models walked in more than thirty runway shows during the Fall/Winter 24 ready-to-wear season. While they hailed from a wide variety of locales, four of the top ten have roots in one small African nation, South Sudan (population 10 million). Wracked by violence since gaining independence in 2011, life in South Sudan is a far...
Serving Tenniscore: TikTok, Miu Miu and Zendaya
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What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a...
FW24 Fashion Month’s top influencers include K-pop stars
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As previously reported by FashionUnited, according to a report put together by image agency Karla Otto in collaboration with Lefty, the FW24 ready-to-wear runway collections generated an earned media value (EMV) of more than 527.5 million dollars. In the report, the two agencies published the results following their analysis of Instagram posts...
FW24 Key Trend: In and out of the boudoir
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“What goes around comes around,” is the saying, and this was certainly one of the strongest messages of the Fall/Winter 2024 runway season. Designers harked back to the 1920s and 1930s, and more specifically, the garments found in a stylish woman’s boudoir, including corsets, satin and lace underwear, slips and other sheer layers, in a color...
The Wild Wild West: Beyoncé’s ‘Cowboy Carter’ and The Americana Trend
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Politics in the USA has become so divisive that even the definition of what it means to be a patriot is at stake. For the past eight years, it has felt as if those on the right have appropriated not only that moniker but also the right to fly the ‘stars and stripes.’ What defines a patriot? On the other hand, a counter-movement has emerged to...
FW24 Prints and Patterns: monograms, logos and slogans
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Fall/Winter 2024 will be seen as a season where, from sweaters to outerwear and for every type of garment in-between, texture and surface interest was a top trend. Prints where they did appear tended to be on the loud side. In addition to the ubiquitous animal prints and menswear patterns, designers returned to using house monograms, logos and...