Digital Fashion news and archive

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

BusinessFeatured

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

Fashion

Thomas Sabo partners with fashion game Pocket Styler

Jewellery brand Thomas Sabo has teamed up with digital fashion game Pocket Styler to launch its first jewellery and accessories collection both in physical stores and in the virtual world. The 50-piece collection includes jewellery, sunglasses and watches and allows fans “to shop the look in real life and dress their online avatar in the very...

Fashion

LoveShackFancy launches pop-up shop on Roblox

New York-based fashion, lifestyle and beauty brand LoveShackFancy has teamed up with Stratosphere Studios to launch an immersive pop-up shop on the metaverse platform Roblox. The activation will run in Roblox’s ‘Family Life’ shopping district until April 8, and brings LoveShackFancy's feminine, whimsical aesthetic and charm to the metaverse. The...

Business

StockX unveils immersive shopping experience for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping experience on Apple’s newly launched spatial computer, Apple Vision Pro. Accessible via an in-house designed app, the experience includes a sneaker showcase with 3D models, a product browsing feature, live market data and a ‘Shop the Look’ option allowing users to explore...

Business |Interview Featured

From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

Fashion |In Pictures

In Pictures: Etro unveils AI-powered campaign for SS24

Etro has revealed a new artificial intelligence (AI) campaign to exhibit its SS24 collection, made in collaboration with digital artist Silvia Badalotti alongside the brand’s creative director Marco De Vincenzo. The ‘ADV’ campaign, constructed on the concept of ‘Nowhere’, consists of synthetic imagery formed through the use of Badalotti’s verbal...

Fashion |In Pictures

MCM unveils virtual store on the Caliverse

German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024. MCM teased its new virtual shop set to launch on Caliverse during the 2024 Consumer Electronics Show, which it states will "break down boundaries" and allow users to...

Fashion

Gamefam report: Importance of virtual merchandise underlined

While 2022 proved to be a strong year for the virtual realm and its definitive metaverse platforms, the existence of such digital worlds were brought into question at the beginning of the year when the sector’s biggest players – namely Meta and Microsoft – began initiating U-turns in their adoption of the technology. Despite this, open-world...

Business |Interview Featured

Chapter 2’s Kenneth Loo on what to expect from fashion tech in 2024

“I can see aspects of how we’re going to implement technology to allow us to fix what I think we can all agree on as those in the fashion industry is a pretty broken system,” Kenneth Loo said in a conversation with FashionUnited on the future possibilities of Web3 and emerging tech. Through such systems, the co-founder and chief executive of the...

Fashion |In Pictures

In pictures: The Fabricant revamps 'Deep' collection with innovative AI

The Fabricant, a leading digital fashion house, has revived their revolutionary ‘Deep’ collection, first launched in 2017. "Deep was originally created in 2017 by processing data from Paris Fashion Week images in the computer and transforming its output into a 3D fashion collection," The Fabricant explained on its website. "Now, six years on and...

Fashion |Opinion Featured

Fashion tech: In 2023 the metaverse took a back seat

When the world was housebound during the pandemic, all things digital stepped to the fore. Not a week went by without a fashion brand launching a digital activation, aiming to build communities in the ether via augmented reality, virtual reality, or any other Web3 application, all to appeal to our avatars and seek revenue via new digital...